You have an idea. Maybe it’s been bouncing around in your head for months. Maybe you’ve already started.
You tell yourself: “I’m going to build this product. Thousands of people will use it. My idea is amazing!”
So you dive into development. Or you spend nights perfecting your business plan, polishing your slides… But have you actually talked to the people who will use it?
Here’s the mistake 9 out of 10 founders make: they build before they understand the problem they’re trying to solve.
Sometimes an idea comes from a need someone mentioned, or a problem you’ve experienced yourself. But often, that’s not enough to prove the need really exists.
They know their target audience inside and out.
They’ve talked to users, understood their real frustrations, pinpointed the exact problems to solve, and discovered the real value their solution provides.
That’s what lets them:
Make the right product decisions
Create a user experience that stands out
Communicate in a way that actually resonates
And it’s not magic or intuition, it’s something simple that’s often done wrong: talking to your users the right way.
That’s Exactly Why I Created the Version Betä Playbook
A practical guide to:
Identify the critical hypotheses you need to test
Prepare interview guides that reveal real behaviors, not just opinions
Understand if your problem really exists, who experiences it, and in what context
Avoid building products or features nobody needs
Make decisions based on facts, not assumptions
Whether you’re just starting out or already launched, this playbook helps you reduce risks one by one, at the lowest possible cost.
The Best Time to Take Action? Right Now.
Early-Bird Price until
February 1st, 2026
39€
Standard Price
79€
The Playbook
With this Playbook, you will :
Clarify your target groups and list all assumptions tied to your project
Identify the most critical assumptions, the ones that could change everything if they’re wrong
Learn how to craft an effective interview guide and avoid common pitfalls that ruin 90% of user interviews
Synthesize your interviews to extract actionable decisions
Get access to examples and prompts to guide you
En bonus
One free 1:1 session to validate your interview guide for Early-Bird buyers (worth €100)
Early access to the Version Betä community (coming soon)
Coming soon
429€
The Playbook + Mentorship
Includes everything in the Playbook
A community of entrepreneurs, discussion groups, and live sessions
4 strategic 1:1 mentoring sessions at the moments that matter most
Kickoff Session: Present your project, review completed exercises, and define your starting point
Hypotheses Review: Go through all your assumptions and identify the critical ones
Interview Guide Support: Get hands-on guidance to craft your research guide
Insights & Next Steps: Analyze research results and plan your next moves
Hi, I’m Charlotte
I believe every project should start by understanding its users and the problem you’re trying to solve.
After years helping large companies as a UX Designer and Researcher, and later coaching entrepreneurs to bring their ideas to life, I’ve seen the same problem again and again: projects fail because people build before they understand and test.
Whether you’re adding a new feature, launching a product, or starting a company, the principle is the same: identify the real need by talking to your users before investing time and money.
With Version Betä, I bring all the best research and testing methods directly to entrepreneurs’ projects: assumptions, interviews, insights, rapid testing.
The goal? Reduce risk, save months, and make sure what you build truly solves a real problem.
Are you ready to get started?